• Work
  • Resume

MICHAEL JONES

Copywriter

  • Work
  • Resume

ONE UPPERS - DUPIXENT

Dupixent may shrink nasal polyp size. But a little known side effect is a massive growth in confidence. So much so that our heroes one up each other with all the things they can do more of. Watch them try to out-breathe, out-smell and out-DU each other.

AD: Steve Willis

FIR ITALIA

You’d have to be obsessed to spend thousands on a faucet. So to convince architects, interior designers and plumbers to recommend FIR fixtures to their clients, we showed them how obsessed FIR is about making them.

AD: Manuel Valencia

SEE HOW IT FEELS

An unbranded disease awareness campaign that visualizes quotes from nasal polyp patients in unexpected ways. It all drives to a digital hub that where they can find out about breakthroughs in nasal polyp science. So far the campaign has been adopted in 17 countries and 11 languages and picked up a Clio shortlist along the way.

thenextbreath.com/nasal-polyps

AD: Jung Ha

THALIA

A spec campaign I wrote for Germany’s biggest bookseller while at Miami Ad School Hamburg. Hint: it’s written in book titles.

How many can you spot in each ad?

TIMEOUT

A headline campaign in the London Underground that launched TimeOut Black, a new club that offers discounts at the hottest restaurants and access to exclusive events.

AD: Elena Baseotto

CO-CW: Stacy Livingston

BRANDING - WYNDHAM GARDEN

Wyndham Garden asked us for a new brand identity. We decided they needed a new everything. Even bathrobes.

AD: Kristine Velkere

PASTA GAROFALO

What do a 27-year-old conductor and a 100-year-old pasta company have in common? They both defy the ordinary.

AD: Manuel Valencia

CO-CW: Anna Xiques

DU MORE - DUPIXENT

In the ultimate asthma pressure test, our hero lists all the things he can DU MORE of in a single breath. And a single take.

AD: Steve Willis

RENAULT

Twingo helps you turn around fast with shortest turning radius in its class.

ONE UPPERS - DUPIXENT

— view —

Screen%2BShot%2B2021-11-19%2Bat%2B8.49.59%2BPM.jpg

FIR ITALIA

— view —

Screen%2BShot%2B2021-11-21%2Bat%2B8.33.35%2BPM.jpg

SEE HOW IT FEELS

— view —

OCTOPUS+W+LOGO+copy.jpg

THALIA

— view —

Screen%2BShot%2B2021-11-21%2Bat%2B10.00.21%2BPM.jpg

TIMEOUT

— view —

Tube%2Bmockup.jpg

BRANDING - WYNDHAM GARDEN

— view —

Screen%2BShot%2B2021-12-07%2Bat%2B10.34.55%2BPM.jpg

PASTA GAROFALO

— view —

Screen%252BShot%252B2021-12-08%252Bat%252B3.00.15%252BAM.jpg

DU MORE - DUPIXENT

— view —

Screen%2BShot%2B2021-12-09%2Bat%2B3.47.37%2BPM.jpg

RENAULT

— view —

Screen%252BShot%252B2021-12-08%252Bat%252B2.34.20%252BAM.jpg

Powered by Squarespace.